Get Your MAAP to Business Success

The BBS Marketing Analysis & Action Plan 

One of the cardinal rules of business is that what gets measured gets managed. Yet, up to 60% of small businesses do not track their marketing return on investment (ROI). Most business owners lack the time and experience to manage their marketing and waste money. 

Do you know if your marketing is working as well as it could? Would you like to find out? Bay Business Support reviews your business and provides you with an MAAP to success. 

What’s a MAAP  

The BBS Marketing Analysis & Action Plan (MAAP) is a comprehensive review and analysis of your business marketing, and a detailed action plan for making it as efficient and effective as possible. 

The process includes gathering information through interviews with you, your team, and any marketing service providers, reviewing marketing collateral and reports, and observing on-site and local marketing efforts. 

The action plan includes specific, measurable, achievable, relevant, and time-bound (SMART) marketing goals, a strategy for achieving them, and the prioritized steps required to execute that plan. The MAAP makes it easy to improve your marketing and ensure you’re getting the biggest bang for your buck. 

The 20-Point Marketing Checklist 

1. Brand Identity

2. Target Audience

3. Website Quality

4. SEO Performance

5. Social Media Presence

6. Content Strategy

7. Email Marketing

8. Advertising Channels

9. Budget Allocation

10. Analytics Tracking

11. Conversion Rates

12. Customer Reviews

13. Competitor Analysis

14. Unique Selling Proposition (USP)

15. Call-to-Action (CTA)

16. Local Marketing

17. Customer Engagement

18. Visual Assets

19. Consistency

20. ROI Measurement

The experienced small business marketing team at Bay Business Support uses this list to conduct a thorough review of your business and its marketing efforts, analyze the results, and provide you with a clear, concise action plan to make your marketing as efficient and effective as possible. 

Call or text Colin at (415) 484-6692, or email colin@baybusinesssupport now to get your MAAP to business success!